R2 #8 - Jen Abel: Founder-Led Sales y cómo moverse de Europa a EEUU

Jen Abel, co-founder of Jellyfish, shares her insights on the zero to one journey in the US market, he importance of choosing the right companies to work for and being passionate about the problem they solve through her experience at General Assembly and The Muse, where she learned the value of founder-led sales and the importance of having a co-partner in sales. During this conversation we look at the challenges and misconceptions European companies face when expanding into the US market. Expanding a business to the US requires careful consideration of the target market and a founder-led approach. It's important to understand the differences in conversations and go-to-market strategies between small businesses and enterprises. Jen says Spanish founders should be cautious about targeting the lower end of enterprise or high-end SMB segments. The founder's vision and leadership are crucial for navigating the US market and building brand equity. US expansion should be done earlier in the company's journey, and the founder should dedicate their time to testing assumptions and finding product-market fit. Some takeaways (by Riverside AI):- Choose companies that solve a problem you are passionate about- Founder-led sales are crucial in the early stages of a startup- Having a co-partner in sales can be beneficial for coverage and different skillsets- Expanding into the US market requires understanding its unique characteristics and cultural differences- Segmentation is key in the US market, with different go-to-market strategies for each segment Expanding to the US requires understanding the differences in conversations and go-to-market strategies between small businesses and enterprises.- Founder-led US expansion is crucial for navigating the market and building brand equity.- US expansion should be done earlier in the company's journey, and the founder should dedicate their time to testing assumptions and finding product-market fit.- Expect the process to take about a year and cost twice as much as anticipated.